Takeaways

• Fractional TA services can benefit any company, but they are particularly popular among early-stage businesses.
• Engaging with a fractional TA professional provides quick ramp-up, fast results, and experienced advice.
• Essential skills for a fractional TA role include having a toolbox of experience, the ability to quickly digest information and build understanding, and effective communication and partnership-building skills.
• Managing boundaries and setting clear expectations with clients can be challenging in a fractional role.
• Word of mouth and networking are key for marketing oneself as a fractional TA professional.
• Fractional TA is here to stay and more companies are realizing the benefits of this approach.