Craig Fisher Is the founder of employer brand and recruitment tech strategy firm, TalentNet Media. He has led Global Marketing, Employer Brand, and Recruiting Innovation at Allegis Global Solutions – North America’s largest RPO and staffing company. He has led talent acquisition teams at the Fortune 500 level owning recruitment process, marketing, and technology. His digital branding methods have been adopted as best practices by companies like Linkedin, Toyota, YUM! Brands, Microsoft, and many more. He’s the author of Inbound Recruiting, and a popular keynote speaker at tech, social media, HR / recruiting, and sales conferences worldwide.

 Craig created the first Twitter chat for recruiters and partnered in the first Linkedin certified training company in North America. He consults with sales and recruiting teams, advises HR technology firms, and runs the largest recruiting conference series in the Southwest, TalentNet Live. He’s been detailed in the Wall Street Journal, NPR, The Economist, and Entrepreneur as a subject matter expert in multiple areas of talent acquisition; and is listed among HR and Recruiting’s top influencers and most engaging conference speakers.

In this episode, we talk:

Where do companies sometimes go wrong with employer branding?

What is the process for understanding what your Employer brand is and should be?

How should it be reinforced internally throughout the business?

How should EVP look to the outside world?

How can you distribute your employer brand through advocacy and advertising?

How often should we be revaluating our employer branding?

Contact Craig here – Craig Fisher | LinkedIn