Data, data, data.  We talk about it ALL the the time but are we talking about the right things? What is the right data to be focusing on? How do we record the most useful data for our TA Teams? How do we use that data to influence business decisions? Which data should we STOP talking about? Join this conversation between myself, Rassam, Nick and Joey as we look to hone in on exactly what data to use, how and when!